Leroy Merlin Urban · Madrid 14/08/2018
On the 18th of July Leroy Merlin opened its first urban store in Madrid. The first central store in a Spanish city, with an investment of 5 million euros and a commercial area of 2,500 square meters.
GRUPO MCI participated in this new project, lighting up its entire façade. For this, 134 meters of LedFloodStrip® II RGB were installed, creating a dynamic changing color effect.
GRUPO MCI has participated in this new project, lighting up its entire façade. For this, 134 meters of LedFloodStrip® II RGB have been installed, creating a light effect with a very dynamic color change.
LedFloodStrip is a linear lighting range for indoor and outdoor (IP66) applications designed to provide decorative lighting effects which are mainly characterized by its small size, low power consumption and easy installation. The fixture is available in monochromatic and RGB version.
The linear lightings fixture is made of an anodized aluminum body with a transparent polycarbonate diffuser. The union between luminaries is through male-female connection.
LedFloodstrip® II, the latest evolution of LedFloodstrip®I, provide new details such as ESCHA (IP66) connectors and the new aluminum profile which offers the possibility to rotate the luminaries up to 180°.
According to the Expansion director of Leroy Merlin Spain, Juan Sevillano, the idea of this new concept store is to focus on "the customer experience", with exhibition and interaction areas with digital tools that "will turn the store into a space of inspiration and experience about the home". "The goal is to bring the store closer to the urban people", added the director.